That is a rather ominous title. It just sits there lurking about. Seems a bit scary. Don't worry it's all fine there is no impending demolition of the market or prognosis of doom and despair. But it can feel that way sometimes as we enter the six darkest weeks of the year.
Unless you live in the tropical zone this is the time of year where the days are short and nights are long and cold. Here above the 45th parallel these next six weeks offer about 8 hours of daylight against 16 hours of night. The Pacific Northwest adds that whole cloudy thing to make it even darker. Those car headlights are on at 3pm and even the late sleepers like me, wake up in the dark.
So what the heck does that have to do with real estate? I'm glad you asked. This is time of year for sellers to leave the lights on. Not just the holiday lights but all the lights. Many people will view a listed house after work and that means after dark this time of year. Curb appeal still counts even in the dark. A brightly illuminated home will add a few bucks to your utility bill, but it may add thousands to your sales price. Turning them all on for a showing is fine and well, but many buyers these days will drive around looking at homes they see online. This is there pre-tour and the ones they like they ask their Realtor® to show. If they drive by your listed home and see a dark and uninviting place, they may just scratch it off the list.
Clark County now has a median home price in excess of $500,000. A five percent price reduction is $25,000. You can do a hell of a lot of staging for 1/5 that amount and it very well may add 3-5% to the final price of the home.Dark and dreary is not a winning hand unless you are selling to vampires. Expanding your market beyond the bloodsuckers will yield great rewards ;)
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